Sharansky: "We Will Double in the Coming Months the

Number of Emissaries on Campus"

Jewish Agency Chairman Natan Sharansky pledges to double the number of
Jewish Agency Chairman Natan Sharansky pledges to double the number of
pro-Israel emissaries on college campuses to counter anti-Israel sentiment.

March 4, 2010 / 18 Adar 5770

With the anti-Israel "Israel Apartheid Week" happening on university campuses around the world this week, the Jewish Agency has stepped up its campaign to recruit and send dozens of young, pro-Israel emissaries to campuses across North America.

"The Jewish Agency has long identified American campuses as a main front in our enemies’ war against Israel and Jewish national awareness, and therefore we will double in the coming months the number of emissaries on campus dealing with hasbarah (Israel advocacy),” he said.

"Israel Apartheid Week" is a week-long anti-Israel event on colleges and universities throughout North America and Europe where Israel is compared to the former South Africa of apartheid through lectures, events and demonstrations.

“The comparison between Israel and the apartheid regime in South Africa is totally groundless and is an example of modern anti-Semitism [whose purpose is to] demonize Israel," said Sharansky. "With our enemies doing everything they can to distance young Jews abroad from Israel, the objective of the Jewish Agency is to bring them closer to Zionism and Israel, and to build up their Jewish national pride and solidarity.”
Together with the on-campus Hillel organizations, the hasbarah emissaries will bring pro-Israeli perspectives to students, run Israeli cultural events, encourage visits to Israel in the framework of programs such as Taglit-Birthright Israel and MASA, and invite Israeli speakers to campus, among other activities. These emissaries are young Israelis with advanced degrees and experience in public relations or education.

The Jewish Agency is currently recruiting more emissaries to strengthening Jewish identity and to encourage Zionism among the younger generation. Details (in Hebrew) can be found here:

For further information contact:
Michael Jankelowitz,
Liaison to the Foreign Press, Jewish Agency for Israel
Mobile: +972-52-6130220;
Voice-mail: +972-2-620-2780



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05 Mar 2010 / 19 Adar II 5770 0